Posted on 31st August 2026
ICON week is a chance to raise awareness about infant crying and help parents and carers feel more confident and supported during those difficult moments.
I - Infant crying is normal
C - Comforting methods can help
O - It's okay to walk away safely
N - Never shake your baby.
Find out more about understanding and coping with your baby's crying and where to get support by visiting their website here.
